To a small group of the Society of New York State Women,
Florence E. Linden, pretty registered nurse and ex-actress, recently lectured on
the etiquette of cigarette smoking. The women were mostly over 40. The lecture
was mostly about habits and manners which make smoking objectionable. The anomaly
in these statements derives from the fact that 90% of women over 45 do not smoke
and that the lecture was sponsored by Philip Morris & Co.
During the past year Miss Linden has toured the country lecturing to clubs,
department-store employees, nurses, charm-school students on smoking manners.
Women are the greatest potential market for future increase in cigaret sales.
But women's bad smoking habits have furnished the anti-women-smoking campaigners
with their best ammunition. Therefore, in her lectures, Miss Linden smartly
stresses all the things not to do with a cigaret.
Men's pet peeves against women smokers are 1) messy way of opening packages;
2) affected mannerisms; 3) puffing like a steam engine; 4) lipstick smears.
Women growl at men smokers for 1) using dishes, flowerpots and rugs as ash trays;
2) dousing butts under faucet and then dropping in sink. To smokers of either sex
Miss Linden advises: when smoking in bed use closed type of ash tray (smoking in
bed caused hundreds of deaths last year); in the woods grind butt out against a tree;
on a lawn let butt burn to ashes. For additional hints on smoking posed by
Miss Linden turn page.